You won’t build a loyal customer base if you can’t earn your visitors’ trust, which is why companies value social proof so highly. But proving your online business’s value takes a unique skill set; one you can start learning by reading the article below.
Experts love teaching others what they know. While they do make money from their knowledge, they also offer discounts to friends. If an expert loves you enough, you might even convince them to talk with you, free of charge.
Experts are people, and make friends like anyone else. Since you are looking to build social proof online, joining an expert’s Internet community is the first step toward meeting them. Just remember that other people are thinking the same thing and experts have busy lives; an entitled attitude will only sabotage potential friendships.
Personal relationships work differently online. It is easy to create dozens of friendships when you are talking to people in chat rooms and message boards. Even if an expert only spends a little time sending links and messages, thank them and treasure the wisdom they share.
Create Helpful Content
It is easy to feel overwhelmed when you start learning about social proof. You will find advice from different sources, and sorting through it isn’t always easy. But one fact is still valid: people value great content.
Online businesses and personalities focus all their effort on increasing traffic and not building content their visitors will value. While they can boost their traffic and income, their gains won’t last.
Instead, learn about your niche and give the people what they want; when you focus on their needs, they will naturally meet yours. An engaged audience will linger longer, click more ads, and buy more products.
Reviews are the most obvious form of social proof. Not only do visitors look for them to gauge a product’s value, including websites, but they also value sharing their opinion. For example, an online store that only showcases product descriptions will have weaker social proof than one that lets customers leave reviews, even if no one has yet.
Reviews come in many forms. Lists count, and so do like and dislikes on media websites. While you can ask others for reviews, this will annoy some people; making it easy to find and review your site is usually a better option.
Your social proof will grow as your site gets more traffic, and reviews. Consumers know how to spot fake opinions, even if they are only consuming the latest adventure on your travel blog.
Nail Your Bio
Visitors don’t trust unknown authors. While adding a name to your posts can help, they want to see a face. While a real photo showcasing your facial features works best, drawings also work for some niches.
While your bio should promote you and your expertise, too much self-promotion will advertise that you are an amateur. Finding the right balance is challenging, but you will naturally help yourself if you create an honest bio. Just like a hiring manager reading a résumé, your visitors will pick up on your experience.
Your bio’s placement also matters. If you are running an informational website, focus on your content and include a link to your bio along with your author credits. If your site is about you, feel free to transform your bio into a landing page. Studying your niche and the popular websites within it will help you decide where your bio fits best.
Social proof is a resource, and it is every company’s job to nourish and protect it. How can your online business do it better?