Some small business owners find themselves in the difficult position of running a business that appears to be profitable, but still having no money in the bank. It’s an important situation to address. After all, a lack of adequate cash flow is one of the main causes of small business failure. Here are three reasons … Continued
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When it comes to the overall success of your business, one of the most important decisions you’ll face is how to price for the work you do. If you charge too much and you could scare away potential customers, charge too little and you could run yourself out of business or face liquidation or bankruptcy. … Continued
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What is it? Illegal phoenixing involves the transferring of an entity’s assets, thereby denying creditors’ access to those assets to meet unpaid debts. This usually happens when company directors transfer the assets of an existing company to a new company without paying true or market value, leaving debts with the old company. The old company … Continued
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When you’re a small business owner, you get used to people giving you advice. Sometimes you seek out their insights while, other times they share whether you want them to or not. While the advice is usually well intended, it’s not always good. In fact, sometimes it can lead to a negative effect. Here are … Continued
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It is amazing to think that in the near future we will start to return to some sense of normality in our everyday lives. Finally, supermarkets will be able to keep toilet paper on the shelves for longer than an hour, you will be allowed to leave your house and workplaces will be inhabited again. … Continued
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“Never get so busy making a living that you forget to make a life.” —Dolly Parton, Singer. Famous words or famous last words? Our world today is a busy one. Regardless of the role you play and what your ‘job’ is, we as a society put a lot of pressure on ourselves to achieve and … Continued
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If growth is your primary goal, take note of these two essential sales strategies: cross-selling and upselling. Why? Because it’s much easier to sell to existing customers than to acquire new ones. According to Marketing Metrics, the probability of selling to an existing customer is 60 to 70 percent, while the likelihood you’ll sell to … Continued
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As property prices continue to rise, purchasing in a centrally-located or sought-after area is out of reach for the average working millennial. Instead, many are opting to rent rather than buy as it means not having to compromise their inner city or beachside lifestyle. But for those who are still eager to enter the market, … Continued
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It can be easy for your heart to rule your head when you find a business you want to buy. However, if you don’t do thorough research before signing on the dotted line, you may regret it. Before buying a business, you need to establish its worth and whether the returns are going to be … Continued
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From Mac computers to make-up, here are six examples of super-strong brands that cornered their markets using different marketing strategies. If you look at their histories and analyze the pivotal moments, you’ll find parallels and pick up tips on how your company can follow in their footsteps and stand on the shoulders of giants. Apple’s … Continued
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